Frequently Asked Questions

What is Sales in a Click?

Sales in a Click is a Retention E-Marketing service that increases web store traffic and sales through professional-looking email communications to your customers—with virtually no effort from you. Designed for busy store owners, Sales in a Click completely automates the process of publishing, sending, and tracking monthly e-mail newsletters.

How can it do that? Don't I have to write the newsletter?

No, you don't. Sales in a Click supplies fresh, engaging, magazine-style editorial content for you, unlike e-newsletter services that require you write, design, load and format your own content. Because Sales in a Click is fully integrated with the eBay Stores platform, the articles are combined with your branding, product categories and featured products to deliver a professional-looking e-newsletter to your customer list each month.

With Sales in a Click you can deploy a fully-automated customer e-communications program that drives site traffic and sales—and spend virtually no time doing it.

How does Sales in a Click increase store traffic?

By providing a three layered approach to e-newsletters, Sales in a Click offers a simple solution to drive sales. Magazine-style editorial content catches customer interest. Direct links to your store invite customers to shop in multiple product categories. And featured products encourage customers to buy more. Featured products are automatically selected by Sales in a Click based on their high likelihood to encourage repeat purchasing.

How does Sales in a Click boost sales?

Sales in a Click e-newsletters produce measurable sales results. Customers are your best prospects and Sales in a Click provides an automated way to reach out to them on a monthly basis. As a result, sales increase without additional time or effort. Ongoing communications remind customers of your product offerings and invite them to shop through direct links to your eBay Stores Web store.

How does Sales in a Click differ from other email marketing programs?

Sales in a Click requires virtually no effort from you, unlike other do-it-yourself email marketing programs.

Other Services Require you to design your own template Require you to write your own monthly content Require you to manage separate subscriber lists Require you to determine your return on investment

Sales in a Click Offers a preformatted e-newsletter automatically Provides fresh, engaging editorial content for you Manages a single subscriber list through tight integration with eBay Stores and opted-in email address uploads Provides sales attributable to the e-newsletter for you

Sales in a Click is a "set and go" solution that requires no intervention to send a monthly e-newsletter. Your customers will receive an e-newsletter from your business every month that keeps them engaged and brings them back to buy more of the products and services you offer.

How do I know Sales in a Click is working?

Because Sales in a Click is fully integrated with the eBay Stores platform, it automatically computes the purchases attributed to each monthly e-communication and displays this for you on a rolling basis. Regular email communication with your customer generates sales in two ways:

• By prompting immediate sales when your customer clicks through the email to your site.
• By influencing sales after the fact, when the customer who opened your email keeps you in mind and comes back to your store later to buy. If that customer buys from you soon after opening your email, you can assume your communications are playing a role.

Much like other marketing programs such as affiliate or performance marketing, the combination of these two types of sales are measured as your attributable sales and are displayed in the upper left hand corner of the user interface.

How are Attributable Sales calculated?

Attributable Sales are calculated for Sales in a Click when a sale occurs following a user receiving and opening a given mailing. Your Attributable Sales are shown as a cumulative total in your account. IMN Sales in a Click uses a referral window of 60 days to accumulate Attributable Sales from a given mailing.

How does Sales in a Click integrate with my eBay Stores account?

While Sales in a Click is integrated with eBay Stores, no information from your site can be used in Sales in a Click without your permission. As a part of signing up, you are asked to grant permission for Sales in a Click to connect to your eBay Stores Web store. Once you allow permission to connect to your store, you enable Sales in a Click to pull information from your store that it uses to automatically generate your e-newsletter and send it to your customers. Your eBay Stores environment already has the key ingredients needed for an e-newsletter that automatically drives more business:

• Your store/products categories are included in your e-newsletter automatically. If you add new categories, don't worry. Your e-newsletter is populated automatically each month.
• Your product names, images and descriptions are automatically pulled from your store into your e-newsletter.
• Your customer database includes email addresses that Sales in a Click uses to deliver a non-commercial transaction email with an explicit invitation to opt in to receive future emails from you.
• Your customer order history is available for automatic analysis of data such as repeat product purchases, most popular products, etc.

Don't I have to create an e-newsletter template?

No. Sales in a Click automatically designs a high-quality, great-looking e-newsletter template that showcases your brand in a professional way. Because it is fully integrated with eBay Stores, Sales in a Click references product images on your site and creates your e-newsletter automatically. Of course you still have the option to change this information. We encourage you to maintain the same identity as your store to promote brand recognition and reduce opt-out rates.

Who writes the content each month?

Sales in a Click is ready to go with more than 100 content channels. Each contains a wide variety of detailed and general content — more than enough to fit your store and your customers. All you do is pick your channels and the editorial content streams two articles into every e-newsletter. These articles are written in a professional manner by multiple authors offering different perspectives over time. These articles are designed and selected specifically by IMN’s editorial process to complement your other information, engage your customers, pique their interest and help you retain them for the long term.

Why should I use content supplied by IMN?

IMN is the recognized expert in content sourcing and content management for retention e-marketing. Our content strategies have been honed over nearly a decade and regularly deliver results for our clients. We’re now making this strategy available for smaller businesses.

Can I add my own content?

No. To ensure eBay compliance in all respects, the Stores Edition contains content that has been pre-approved by eBay. But with over 100 different content channels, you can choose the content best suited to your audience and your store. You don't have to write a thing.

Can I control which editorial content and product information are included in the monthly e-newsletter?

Yes, you can control the content that appears in your e-newsletter. Sales in a Click automatically supplies two articles each month based on the content channels you choose. You can change your content channel selections at any time. In any given month you can choose to replace an article with one from a different channel, or you can simply remove it. The only thing you cannot change is the editorial content itself.

Sales in a Click automatically selects product information from your eBay Stores site, but you have the control to select a different featured product or add up to a total of five featured products, if you want.

What content channels can I choose from?

Through Sales in a Click you can choose two different articles for your monthly e-newsletter. You may choose two articles from the same channel or one article from two different channels. With over 100 content channels to choose from, there is more than enough content to fit your store and your audience. The top-level content channels are listed below. Each of these contains a number of more detailed channels. For instance, Arts and Culture contains dance, history, languages and literature channels among others. The top-level content channels include:

• Arts and Culture
• Automotive
• Beauty, Style and Jewelry
• Computers and Electronics
• Entertainment
• Family Relationships and Events
• Food and Dining
• Games, Toys and Hobbies
• Healthy Lifestyle
• Home and Garden
• Parenting
• Pets and Animals
• Science
• Sports
• Travel
• Other

Does Sales in a Click comply with eBay’s email policies?

Absolutely. When a buyer first purchases from you we'll automatically send a thank you email that contains non-commercial information about the transaction, a copy of your current e-newsletter and an explicit opt-in request to receive future monthly e-newsletters from you. When the buyer opts in we'll add their email address to the list that we maintain for you.

Who is the e-newsletter sent to?

The e-newsletter is automatically sent to all the customers who have purchased something from your store and who have explicitly opted in to receive your monthly e-newsletter, plus pending opt-ins and any opted-in email addresses you have uploaded through Sales in a Click’s Email Address Uploads feature.

What is a pending opt-in?

A pending opt-in is a customer who has received a thank you email containing non-commercial information about the transaction, a copy of your current e-newsletter and an explicit opt-in request to receive future monthly e-newsletters from you, who has not yet opted in. A pending opt-in cannot receive more than two communications.

How does Sales in a Click build my customer list?

As new buyers purchase from you we'll follow the process described above. As buyers opt in we'll add their email addresses to the list that we maintain for you. In addition, we’ll include special offers in your e-newsletter to help you build site traffic and sales.

Can I upload my customer and prospect email addresses into Sales in a Click?

If you have opted-in email addresses you’ll have the ability to upload them. You’ll just need to confirm, through a simple check-box, that these addresses comply with eBay’s email policy and we’ll import and manage them on your behalf.

When is my monthly e-newsletter sent?

When you first log into your Sales in a Click account you can choose the date your e-newsletter is sent. All subsequent e-newsletter mailings will follow the schedule selected. For example, if you select to have your first e-newsletter sent on the 3rd Tuesday of the month, then the next e-newsletter will be sent on the 3rd Tuesday of the following month. In any given month you may choose a different date within that month to mail. If no date is selected, then the first e-newsletter will be mailed automatically five days after you first log in.

Does Sales in a Click Manage Opt Outs?

Yes, Sales in a Click complies with CAN-SPAM regulations and automatically will remove from its list (and will not mail to again) an email address for a customer that has chosen not to receive your e-newsletter. Of course, that email address will not be removed from your eBay Stores order history.

What if I have more than one store — for instance, multiple eBay Stores or both an eBay Store and a ProStores Web store?

You must open a separate account for each store and manage them independently. You may select different content channels for each store, different send dates, etc.

Free Trial

What is included in the Sales in a Click 60-day free trial?

Your free trial includes up to two e-newsletter mailings to your eBay Stores opted-in customers and any eBay email-policy-compliant email addresses you upload—there are no restrictions. During your trial period you will have access to all features of the product—this is not a "light" or "demo" version—it's a complete product. You will be notified by email when your 60-day trial is about to expire and will be prompted to upgrade to a paying account. You may cancel your free trial at any time.

When does my Free Trial end?

Your free trial ends 60 days from the day you sign up. You can also see the number of days left in your trial by logging into your Sales in a Click account and looking in the left column.

How will I know when my free trial has ended?

After each of your first two mailings you will receive an email indicating how many days are left in your trial. To see your trial end date, login to your account and the trial end date displays in the left column.

Pricing/Policies

What is included in the monthly Sales in a Click service fee?

The monthly service fee includes mailing to your customer base once every month. You have access to the easy-to-use Sales in a Click interface, great editorial content (up to two new articles every month) and unlimited free email support.

Do I have to sign a contract?

Absolutely not. You are under no obligation when signing up for our free trial other than consenting to the Terms and Conditions.

Do I have to commit for a certain period of time?

No, you are not obligated to commit for any period of time and may cancel your account at any time.

How is Sales in a Click priced?

Sales in a Click is just $9.95 per month for your first 250 customers and only 2 cents per customer after that.

How do you calculate how many customers I have in my database?

On the day of invoice generation we will count the number of opted-in email addresses we maintain for you in your Sales in a Click account, including the number of email addresses pending opt-in.

What happens if my customer list size goes up and down?

We will adjust your monthly bill according to the size of your customer list as more fully described above.

What is the cancellation policy?

You may cancel the Sales in a Click service at any time and the cancellation will be effective on the last day of your current billing cycle.

What credit cards do you accept?

We accept American Express, Visa and MasterCard.

Is my credit card information stored in a secure environment?

Yes, your credit card is immediately encrypted and stored in a different database from all other data.

How do I update my credit card information?

To update your credit card information, login to your Sales in a Click account. In the upper right menu, click "Account Settings". From Account Settings you will see "Update Billing Information", from there you can add or update your credit card information.

When will my credit card be charged?

Your credit card will be charged 60 days from the date you signed up for the 60-day free trial and will be billed on the same day each month thereafter. For instance, if you signed up for the 60-day free trial on April 3, the first billing date would be June 2, and then monthly on the 2nd of each month thereafter.

What happens if my credit card expires?

You will be notified via email 30 days prior to the pending expiration date of your credit card and instructed to log in to your account to update your credit card information. Subsequently, you will be notified 7, 14, and 21 days after the first reminder. Upon expiration of your credit card, your account will be closed within 4 weeks unless the credit card information is updated.

Will I be notified if my credit card expires?

Yes, we will send you an email when your credit card expires, requesting you to login to Sales in a Click and update your credit card information.

Who do I contact with questions regarding charges on my account?

For questions regarding billing on your account, login to your Sales in a Click account, and click on the "Contact Us" link located in the upper right menu, and select "Billing Question".

System Requirements

Supported Browsers

We recommend the following browsers for most compatibility with Sales in a Click.

• Mac: Firefox 1.5 or greater
• PC: Internet Explorer 6.0 or greater, Firefox 1.0 or greater